Dear visitor of this website!
Welcome to the online course of UFI “The Role of Exhibitions in the Marketing-Mix”.
This online course is directed to
The content is structured as follows: In Chapters I general information about trade fairs and the exhibition industry
is presented (definitions, integration into the marketing mix, historical background, benefits of trade fairs). The essential features of the participation in trade fairs are described
in Chapters IV - VI. A special focus is paid to integrated marketing and the future of the value of trade fairs and exhibitions in overall marketing strategies and action plans.
- lecturers who want to introduce the topic "fairs and exhibitions" to marketing and communications type classes,
- students who want information about trade fairs as a marketing instrument and
- personnel of exhibiting organisations who want to learn about the benefits of participating in trade fairs.
The course lasts approx. eight hours. It can be used free of charge. A pdf- and a power-point version are attached.
If there are any further questions you may contact Lili Eigl, UFI Communications
Manager (firstname.lastname@example.org); Prof. Dr. Beier, University of Cooperative Education, Ravensburg, Germany (email@example.com).
Prof. Dr. Jörg Beier and Simon Damböck
University of Cooperative Education